Close up of a specialized textile loom weaving silk threads

From Thread
to Timepiece.

Have you ever wondered what happens when the precision of Swiss horology meets the ancient soul of New York textile artistry? At nuestra Lenox Road studio, we don't just assemble watches; we weave time itself.

Discover Our Story

The 151 Lenox Aesthetic

Est. 2007 • Brooklyn, NY

Our journey began with a single question: Why should the most tactile part of a watch be the most overlooked? We realized that while movements are the heart, the strap is the skin. It's the connection.

Inside our New York Studio, we operate three bespoke jacquard looms that were salvaged and retrofitted for micro-weaving. Unlike mass-produced textiles, our looms handle thread counts that rival the precision of gear teeth. Every Loom & Time Co. strap is a structural marvel, utilizing 17 different composite fibers to ensure that silk's luster meets the durability of industrial nylon.

Precision Calibrated

Each loom is calibrated daily to a tolerance of 0.02mm, ensuring the pattern alignment matches the watch dial perfectly.

Hybrid Materials

We're pioneers in fusing organic cotton with carbon-infused filaments for a texture that breathes yet never stretches.

Inside the Workshop

The main weaving floor at 151 Lenox Road with vintage looms

The Floor

Our 151 Lenox Road studio where the magic happens.

Sourcing the world's finest raw silk.

The QA Rigor

Every strap undergoes 500 abrasion cycles before it's deemed worthy of the Loom & Time Co. seal.

Artisan using precision watchmaking tools on a textile strap

Manual Assembly

"I've been collecting watches for 17 years, but the tactile experience of a Loom & Time Co. strap changes how you feel about the weight on your wrist. It's not just a tool; it's a garment."

Shamyl Bester

High-End Collector

Wear the Story.

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